You can target the specific types of queries for different pages on your site. For example – “Paypal website”, “Digital success website” or “Eno8 website”. Navigational – These are the queries where a user is looking for a particular website. Informational – Queries with which a user intends to acquire specific information about something.įor example – “how to design a website” or “how to build a web page”ģ. For example – “web designer for hire” or “where to hire freelance web designers”Ģ. Transactional – Queries where a user wants to get to a website that is interactive in nature, for – downloading something, buying something, signing up for a program/service, etc. Generic keywords are often called root keywords and they can be modified to better align with your business/audience.īased on the intent of the user, queries can be modified to be:ġ. Location-based long-tail keywords: some examples are- “web design services in Dallas” or “web-designer in Houston” Technology or language-specific keywords: some examples are – “HTML developer” or “PHP developer”ģ. Generic Keywords: for example – “web-design services”Ģ. Web design keywords in this list can be classified as:ġ. ![]() ![]() In our practice, we have found classifying the initial list of keywords into buckets very helpful. ![]() You may need to customize the keywords in this list to better suit your target audience. We have come up with a list of top 50 most popular keywords for web design services in USA that you can utilize to kickstart a marketing campaign for your business: Keywordsĭifferent customers have varying needs, and this list would not necessarily cover all your prospects, but it would surely give you a head-start in the right direction. But don’t worry, we have already taken care of all that for you in this post. Usually, determining a list of target keywords starts with creating a buyer persona, through research and access to various marketing tools. Whether you choose to optimize your website for search engines – for long term success or go with paid campaigns/advertisements for quick results, the first thing you need to figure out is a list of keywords to target. As experienced marketers, the first thing we would go after is – knowing what your target audience is looking for, more specifically, the keywords people are using to look for web development services in your target location.
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